Business By Hormozi #100: Build a Brand Through Actions, Not Content
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The Reality of Brand Building
John had been in the business game for a few years, focusing on creating content. He posted on social media daily, wrote blogs, made videos, and created an online presence. Yet, despite all his efforts, his brand didn’t seem to gain the traction he expected.
One day, his mentor told him:
“You’ll build a bigger brand making 0 content and accomplishing shit for 5 years, than making 5 years of content about shit you never did.”
At first, John didn’t understand what his mentor meant. He was putting so much time and effort into content creation, so why wasn’t it paying off?
The Power of Real Action Over Content
In today’s world, it’s easy to get distracted by content creation, thinking that it’s the key to growing your brand. But the truth is, actions speak louder than words.
To build a real, lasting brand, you need to:
Create results, not just posts – Your brand grows by what you do, not just what you say.
Take consistent action – It’s better to focus on achieving real milestones than to create content about things you haven’t accomplished.
Let your success be the story – People are drawn to brands that deliver, not brands that just talk.
Focus on Execution, Not Perception
Instead of spending endless hours creating content, John decided to focus on building his business without the distractions of constant posting. He started making progress in his industry by:
Launching projects – He worked on real-world initiatives that provided value to his audience.
Building relationships – He invested time in partnerships and networking to build credibility and trust.
Delivering results – He focused on creating actual impact, rather than documenting every step.
Over time, John’s brand began to grow in ways that content alone never could have achieved. His actions spoke for themselves.
Conclusion
In the world of business, actions will always outweigh content. You can post endless updates, but if you’re not backing them up with real accomplishments, your brand won’t resonate.
Instead of focusing on creating endless content, focus on doing the work, accomplishing your goals, and letting your brand grow naturally. Because in the end, people remember the results, not the promises.
