
Business By Hormozi #104: Apple Revenue Surpasses Las Vegas Casinos
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The Scale of Business Success
In the first 20 days of the year, Apple makes more money than all the casinos on the Las Vegas strip combined.
This statement stunned Jacob when he first heard it. He had always known Apple was a powerhouse, but this comparison put things into perspective in a way nothing else could. The scale of money that Apple generated in such a short amount of time was hard to fathom.
The Unbelievable Numbers Behind Big Business
When you think of the biggest money-making industries in the world, casinos often come to mind. The Las Vegas strip is home to some of the largest gambling establishments in the world, raking in billions annually. Yet, in just 20 days, Apple’s revenue surpasses the combined income of all those casinos.
So, what does this tell us about the scale of companies like Apple?
Massive reach – Apple’s products are used globally by millions, making its revenue generation unmatched by traditional industries like casinos.
Innovative business model – Apple’s focus on consumer technology, from hardware to services, allows it to consistently bring in revenue from a wide array of products and services.
Consistency in sales – Unlike industries that rely on fluctuating demand (like casinos), Apple maintains a constant stream of income from products, subscriptions, and services.
Why This Is So Hard to Grasp
For most of us, it’s almost impossible to imagine such massive figures. But the reality is that this is the new normal for global giants like Apple. Their ability to scale and continually innovate has led them to a place where their revenue growth outpaces entire industries.
To put it simply, companies like Apple make money by:
Offering products people need – Apple’s ecosystem of products is indispensable for millions of users.
Creating lasting customer loyalty – Apple’s customer base doesn’t just buy once; they return for new products, services, and software updates.
Expanding into new markets – Apple doesn’t just stop at products; its services like Apple Music, iCloud, and the App Store keep the revenue flowing.
The Bigger Picture: Scale Is Everything
When you see numbers like this, it’s clear that the scale of success for companies like Apple is unprecedented. But this doesn’t mean it’s unachievable. Here’s what we can learn from Apple’s incredible revenue generation:
Think big – Scaling your business to this level requires bold ideas and a long-term vision.
Diversify your income – Don’t rely on just one product or service. Look at Apple’s model: hardware, services, and digital offerings all contribute to its growth.
Create demand – Apple doesn’t just sell products; they create a demand by designing products that people can’t live without.
Conclusion
Apple’s ability to out-earn entire industries in a matter of days is a testament to the scale of modern business success. The key takeaway here is that scaling a business to massive proportions is possible, but it requires innovation, strategy, and a constant drive to evolve.
In a world where companies like Apple are making billions in record time, the challenge for entrepreneurs is clear: scale your business, diversify your income streams, and make sure your products and services are indispensable.












