Business By Hormozi #127: Proof Over Promises in Business
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Mark and Jason both launched their businesses at the same time. They were equally ambitious, determined, and confident in their offers. Yet, within a year, Mark had a steady stream of clients, while Jason struggled to make sales.
The difference? Mark had proof. Jason had only promises.
The Offer vs. The Evidence
Jason believed in the power of a strong offer. He spent weeks crafting the perfect package, adding more bonuses, writing persuasive copy, and making it look as irresistible as possible.
His website boasted:
“The best service you’ll ever experience!”
“Guaranteed results!”
“We promise to deliver excellence!”
But there was one problem—he had no proof to back it up.
Mark, on the other hand, took a different approach. Instead of just making promises, he focused on showing real results. He collected testimonials, showcased past work, and shared screenshots of happy customers. His website didn’t make grand claims—it simply displayed proof.
100 Pieces of Proof vs. 100 Features
One day, Jason asked Mark, “How are you getting so many clients? My offer is way better than yours!”
Mark smiled. “Because people don’t care about how many features you have. They care about whether it works.”
Jason had a flashy offer filled with endless features, but no credibility. Mark had a simple offer, but with 100 pieces of proof. And proof beats promises every time.
Conclusion
Beginner entrepreneurs often believe they need a perfect offer to succeed. But what really converts customers is proof over promises in business. If you want people to trust your brand, don’t just tell them—show them.
