Business By Hormozi #163: The Power of Repetition

The Story of Laura

Laura had always been a perfectionist. When she first started her business, she was determined to do everything right. She spent hours researching, analyzing data, and perfecting every detail. But despite all her efforts, her business didn’t take off immediately.

At first, Laura felt disheartened. She had expected things to fall into place quickly, but instead, she faced roadblocks and setbacks. She questioned her abilities, wondering if she had made the right decision to start her business in the first place.

It wasn’t until one afternoon, talking with a seasoned entrepreneur named Karen, that Laura got an important piece of advice.

Karen told her, "You’d be amazed how much better you get after you’ve done it a hundred more times."

The Turning Point

At first, Laura didn’t fully understand what Karen meant. A hundred more times? Wasn’t that too much work? But as she reflected on the words, something clicked. Success didn’t come from being perfect the first time—it came from showing up and doing it again, and again, and again.

Laura decided to embrace the power of repetition. She committed to refining her skills and learning from each failure. Instead of being discouraged by her mistakes, she started to view them as part of the process. Every time something didn’t go as planned, she saw it as an opportunity to improve.

The Cycle of Growth

The first time she launched her product again, it didn’t perform as well as she hoped. The second time, a little better. The third time, a bit more. But the real change happened after the fiftieth try.

She didn’t realize it at first, but Laura was getting better—faster, sharper, more efficient. Her decisions became more confident. Her strategies became clearer. And her marketing became more on-point.

After doing it a hundred more times, she had built momentum. She knew exactly what worked and what didn’t. She had accumulated the experience that comes only from repetition. The success she had been hoping for began to manifest—slowly at first, then faster as time passed.

The Realization

What Laura learned along the way was simple yet powerful: If you want to win, you have to do it again.

Success isn’t about doing things right once; it’s about doing them over and over again, improving each time. It’s about showing up when you don’t feel like it, pushing through when you make mistakes, and growing stronger with each attempt.

What made Laura’s business successful wasn’t some grand, magical moment—it was the thousands of small, consistent efforts. Every time she tried, she got a little bit better, and that little bit accumulated into something much bigger than she could have imagined.

The Takeaway

The lesson here is simple: Don’t wait for perfection. Just do it again. Keep going. The more times you try, the more you’ll learn. With each attempt, you’ll grow, and eventually, you’ll reach the point where success comes naturally.

If you’re willing to embrace repetition and keep moving forward, you’ll eventually achieve what you once thought was impossible. It’s all about consistency. Do it again, and again, and again, and you'll get there.