Business By Hormozi #192: The Power of Trying 10x Harder to Win

The Competitor's Edge

Jake and Leo were competitors in the same industry. Jake was driven, passionate, and always worked hard. But Leo, despite his talent, felt that Jake always had the edge. He worked hard, but it seemed like Jake was always a step ahead.

One day, Leo found himself frustrated. “What’s the secret?” he asked a mentor. “How is Jake always doing more than me?” The mentor replied, “If you want to beat someone, just try 10x harder than them. You only need to try 2-3x harder, but you likely don’t realize how much harder they’re trying. So, try 10x harder—just to make sure you win.”

The Hidden Effort of Competitors

At first, Leo thought the advice was too extreme. He was already working hard. However, as he started reflecting, he realized that what mattered wasn’t just how hard he thought he was working, but how much harder Jake was pushing. Jake’s dedication to his craft was relentless—he was working on his business when others were resting, constantly improving, and evolving.

This realization made Leo change his approach. To truly win, he needed to push his boundaries far beyond what he thought was possible. He started working harder—10x harder. And soon, he began to see results.

The Results of 10x Effort

Leo’s commitment to working 10x harder didn’t just show in his productivity—it transformed his mindset. He became more focused, more disciplined, and more determined. Where others saw obstacles, Leo saw opportunities to push himself even further.

In time, Leo’s efforts began to pay off. His business grew, and his skills improved exponentially. The gap between him and Jake narrowed. He realized that success comes from outworking your competition—and sometimes, that means pushing yourself 10x harder.

Conclusion

Winning isn’t just about working harder; it’s about working smarter and pushing your limits. If you want to beat someone, don’t settle for the minimum—try 10x harder. You don’t just need to outperform them by a small margin; you need to outwork them at every turn. By pushing yourself beyond what you think is possible, you’ll guarantee your success.