Business By Hormozi #200: The Power of Finding What Works and Doing More of It

The Simple Formula for Success

Success in business doesn’t have to be complicated. In fact, the most effective strategies are often the simplest. If you’re an entrepreneur, you need to remember this core principle: Find what works. Do more of what works. Find the thing preventing you from doing more of what works. Solve it. Do more of what works. Repeat.

This isn’t just a formula for business growth—it’s a mindset. By constantly identifying what’s working in your business, you can scale your success while eliminating obstacles that slow you down. It’s about leveraging what’s already yielding results and focusing on that, without getting distracted by new and shiny ideas that don’t contribute to your current momentum.

Finding What Works

The first step in this process is figuring out what’s working in your business. It could be a particular product, service, marketing strategy, or team process. If something is driving results—whether that’s more revenue, higher customer engagement, or better internal efficiency—then it’s working.

Finding what works requires a mix of experimentation, analysis, and intuition. Track your metrics, listen to feedback, and keep a pulse on what’s getting the best results. It might take some trial and error, but once you identify the successful components of your business, you’ve found the foundation on which to build.

Scaling What Works

Once you’ve identified what works, the next step is to do more of it. This means doubling down on the activities, strategies, or products that are generating the most success.

Whether it's increasing your ad spend on high-performing ads, improving the quality of your most popular product, or expanding your team to match the growing demand, you need to scale what’s working. Don’t spread yourself too thin by trying to launch new initiatives that might not pay off. Instead, focus your resources on the areas that are already yielding results.

Overcoming Obstacles to Growth

The key to scaling is identifying and solving the things that are preventing you from doing more of what works. Sometimes, you’ll encounter bottlenecks—whether that’s a lack of time, resources, or skills. The faster you can identify these obstacles and address them, the quicker you’ll be able to scale your successful strategies.

This requires problem-solving and a constant improvement mindset. It might involve optimizing processes, hiring more talent, or investing in technology that makes scaling easier. Solving these challenges is part of the journey, but once you clear the path, you can continue executing on what’s working.

Repeat the Process

Finally, once you’ve solved the obstacle, it’s time to repeat the process: find what works, do more of what works, solve the next obstacle, and keep growing. This cycle is how businesses build long-term, sustainable success.

The more you repeat this process, the easier it becomes to identify what works and solve the challenges that arise. With consistency and dedication, your business will continue to thrive, scaling up as you focus on optimizing the things that matter most.

Conclusion

Success doesn’t require constant reinvention. The key is to focus on what’s working and do more of it. By finding what works, scaling it, overcoming obstacles, and repeating the process, you can create a business that consistently grows and improves.

Remember: Don’t get distracted by shiny new ideas. Focus on what’s already producing results, and keep executing until you reach your goals.