Business By Hormozi #242: Goal Price – The Cost of Success

Understanding the Goal Price

David and Sam were childhood friends with big dreams. David wanted to become a world-class musician, while Sam dreamed of running his own tech startup. Both were passionate, but only one truly understood the goal price.

David loved playing the guitar but disliked the discipline required—early morning practice, years of training, and rejection from auditions. He wanted success but not the struggle.

Sam, on the other hand, embraced the cost of his dream. He worked late nights, sacrificed weekends, and kept learning despite setbacks. He knew that while he could choose his goal, he couldn’t choose its price.

Paying the Goal Price for Success

Years later, David still played guitar for fun, blaming circumstances for his unfulfilled dream. Sam, however, had built a thriving business, not because he was luckier, but because he paid the goal price in full.

One evening, David sighed, “I wish I had your success.”

Sam smiled and replied, “You could have—if you had accepted its price.”

Conclusion

Every dream comes with a price—time, effort, sacrifice. You can’t negotiate the cost, only decide whether you’re willing to pay it. Goal price is what separates dreamers from achievers. Success doesn’t come to those who only wish for it but to those who embrace its price.

Moral: "You can choose your goals. You can’t choose their price."