Business By Hormozi #248: Predict Success – The Market Pays for What You Can Foresee

The Power of Predict Success

School teaches you to remember facts, dates, formulas, and theories. It rewards you for memorization and for following established rules. But the market? The market doesn’t care how well you can remember—it rewards you for what you can predict. After all, the future belongs to those who can foresee opportunities, trends, and shifts.

This is the story of Rachel and Nick, two young professionals who learned this difference the hard way. Both of them worked in marketing, but their approaches were completely different.

Rachel: The Memory-Minded Professional

Rachel excelled in her marketing job. She had a knack for memorizing statistics, understanding trends of the past, and reciting facts about her industry like a textbook. In meetings, Rachel could list the successes of previous campaigns and demonstrate her knowledge of the field with ease.

Her boss admired her memory and her ability to recall information, but Rachel often struggled when it came to predicting what would come next. She followed existing strategies and never deviated from what had worked before.

However, as the market began to evolve, Rachel found herself lagging behind. Her ideas were grounded in the past, and she wasn’t anticipating the changes happening around her.

Nick: The Forward-Thinking Innovator

Nick, on the other hand, had always been a bit of a risk-taker. While he could remember important details, he spent more time thinking about where the market was headed. He asked questions like, “What will people need tomorrow?” “What will the next big trend be?” and “How can we stay ahead of the curve?”

Nick was constantly trying to predict success. He used data, intuition, and his understanding of consumer behavior to foresee trends before they became mainstream. At first, his predictions were hit-or-miss, but over time, he refined his skills. He became known for his ability to make bold, forward-thinking moves that paid off.

When the market shifted, Nick was ready. He could see the changes coming and made proactive decisions, launching new campaigns that were in line with the upcoming trends. His company’s success grew rapidly as a result of his foresight.

Predict Success for Bigger Rewards

Rachel and Nick’s experiences highlight a crucial difference. While memory and knowledge are important, they aren’t enough in a fast-paced market that rewards prediction. Being able to understand what has worked in the past is good, but the real value lies in your ability to predict the future.

Nick’s ability to predict success allowed him to create opportunities for himself and his company. He didn’t wait for trends to catch up to him—he shaped them.

Conclusion

In today’s world, success isn’t just about what you can remember—it’s about what you can predict. Predict success by anticipating the next big thing, analyzing data, and taking calculated risks. Those who can foresee what’s coming will always outpace those who rely solely on the past.

Moral: "School rewards you for what you can remember. The market rewards you for what you can predict. The second pays better."