Business By Hormozi #254: The Entrepreneurship Cycle – The Push and Pull of Progress

The Never-Ending Entrepreneurship Cycle of Success and Disappointment

Anyone who’s embarked on the journey of entrepreneurship will tell you that it’s a never-ending cycle of excitement, frustration, triumph, and disappointment. Entrepreneurship is a never-ending cycle of making something happen faster while also being disappointed that it didn’t happen faster. It’s the constant push to accelerate progress while dealing with the inevitable setbacks that make success feel like a distant dream.

This is the story of Sam and Nora, two entrepreneurs who faced the same challenges but experienced the highs and lows of the entrepreneurial cycle in different ways.

Sam’s Quest for Instant Results

Sam had always dreamed of building a successful business. After years of working for others, he finally took the leap and started his own company. He was determined to make it happen quickly. Sam was all about speed—he wanted to get to the top as fast as possible. Whether it was launching new products, gaining customers, or securing funding, he pushed himself and his team to make things happen faster than ever before.

But as time went on, Sam found himself disappointed. Despite his hard work and the speed at which he was moving, things weren’t happening as quickly as he had hoped. His sales didn’t skyrocket overnight, and the business wasn’t growing as fast as he’d imagined. Every step forward felt like it was taking longer than expected, and the excitement he once had began to wane.

It was frustrating. The faster Sam tried to move, the more he realized that things weren’t happening as quickly as he wanted them to. The cycle of progress and disappointment had begun.

Nora’s Patience and Persistence

Nora, on the other hand, took a different approach. She was also an ambitious entrepreneur, but she understood that success in business takes time. She focused on consistent, steady progress rather than trying to rush the process. Nora was always pushing forward, but she didn’t let the setbacks or slow progress get to her. Instead, she viewed each challenge as an opportunity to learn and improve.

Nora’s approach wasn’t about making things happen faster—it was about making them happen right. She knew that true success comes from careful planning, patience, and persistence. Though there were times when things didn’t move as quickly as she’d hoped, she remained focused on the long-term vision and celebrated the small victories along the way.

Her business gradually grew, and while the progress wasn’t always as fast as she wanted, it was steady, and the results were sustainable. Nora realized that entrepreneurship is a marathon, not a sprint, and the key to long-term success lies in persistence, not speed.

The Truth About the Entrepreneurship Cycle

The stories of Sam and Nora highlight a key lesson for any entrepreneur: the entrepreneurship cycle is inevitable. There will always be moments when you feel like things aren’t moving fast enough, and you’ll face disappointments along the way. But those moments are part of the process. The key is to stay focused on the long-term vision and understand that true success takes time.

Entrepreneurship is about managing expectations. It’s about balancing the need for speed with the reality that growth doesn’t always happen at the pace we want. The cycle of making things happen faster, then feeling disappointed that they didn’t happen faster, is part of the journey every entrepreneur must face. The best entrepreneurs understand this cycle, embrace it, and learn to persevere through it.

Conclusion

Success in entrepreneurship isn’t about how quickly things happen—it’s about how you handle the ups and downs of the journey. The entrepreneurship cycle will always be there, with its moments of excitement and disappointment. But if you stay persistent, patient, and focused on your vision, you’ll find that the rewards are worth the wait.

Moral: "Entrepreneurship is a never-ending cycle of making something happen faster while also being disappointed that it didn’t happen faster."