Business By Hormozi #288: The Reality Behind Ambition: Wake Up Early to Seize Your Shot

The Empty Words of Ambition

Kevin had always dreamed of launching his own business. He would talk about it for hours with his friends, telling them how he’d “kill for a shot” at success, how he’d “die for the chance” to turn his ideas into a reality. Every time he had the chance, he would share grand visions of his future, of the company he would build, and the life he would lead.

But as days passed, nothing changed. Kevin’s words didn’t match his actions. He spent his evenings scrolling through social media, watching TV, and winding down after a long day. When he should’ve been working on his plans, he procrastinated, convinced that one day, the opportunity would fall into his lap.

One day, his friend Mark called him out.“Kevin,” Mark said, “You keep saying you’d kill for a shot. But you won’t even wake up sixty minutes earlier for it.”

The Gap Between Words and Actions

Kevin was taken aback. It was true. He’d been talking about his dreams for years, but he hadn’t made the effort to turn those words into reality. He had the ambition, but he wasn’t putting in the work. He hadn’t made any sacrifices.

Mark’s words cut deep. Kevin realized that ambition without action was just empty talk. If you truly want something, you have to put in the effort.

Kevin was willing to fight for success in theory, but the small, consistent actions—like waking up early, planning his day, and working towards his goals—were the things he wasn’t doing. It was easy to talk about it, but much harder to take the first step.

The Power of Waking Up Early

Kevin decided to change. The next morning, he set his alarm an hour earlier. The early morning was quiet, peaceful, and free of distractions. Kevin found that those sixty minutes of solitude gave him the clarity he needed to focus on his goals.

Waking up early was the first action he took to bring his dreams closer. As he started dedicating the first part of his day to working on his business plan, he realized just how much he could accomplish in that time. The world was still asleep, and Kevin had a head start.

For the first time, he understood the power of starting his day early. It wasn’t just about getting more time—it was about showing up for his dreams before the world got busy. Kevin understood that waking up early wasn’t just a way to get ahead—it was a statement that he was serious about turning his dreams into reality.

The Results of Consistent Effort

Days turned into weeks, and weeks into months. Kevin kept waking up early, working diligently on his business, and refining his ideas. Slowly but surely, things started to fall into place. He built momentum, and every day, he was closer to his goal.

The more Kevin dedicated himself to waking up early and working on his dreams, the more success seemed to come his way. Opportunities started to show up—connections, clients, and partners. Kevin didn’t wait for luck to strike. He created it with every small effort he made by choosing to wake up and work towards his goals, no matter how small the action seemed.

His ambition wasn’t just words anymore. It was backed by the consistent actions he took every day.

The Moral of the Story

Kevin learned that you can’t just talk about your dreams—you have to act on them. If you’re serious about seizing opportunities, you have to be willing to sacrifice your comfort and take those small but meaningful steps. Success doesn’t come to those who only wish for it; it comes to those who make it happen, even if it means waking up early to start.

Moral: "Some people say they’d ‘kill for a shot’ or they’d ‘die for the chance’ when in reality they won’t even wake up sixty minutes earlier for it."