Business By Hormozi #289: The Truth About Business Inconsistency: Your Business is Inconsistent Because You Are

The Struggle with Inconsistency

Sarah had been running her small business for several years. On paper, everything seemed perfect—she had great products, loyal customers, and a solid brand presence. But there was one problem: her business felt inconsistent. Some months, sales were booming, and other months, she struggled to break even.

She couldn’t quite figure it out. She’d tried everything: running sales campaigns, launching new products, updating her website. Despite her efforts, something always felt off. The success she experienced was sporadic, and the failure was crushing.

After yet another slow month, Sarah had a conversation with her mentor, Greg, who had built several successful businesses over the years.

“Sarah,” he said, “Your business is inconsistent because you are.”

Sarah was taken aback. “What do you mean?”

Greg continued, “Your business reflects your actions. When you’re all over the place—trying new things without following through, changing strategies every week, and putting in half-hearted efforts—your business reflects that. You can’t expect consistency in your business if you aren’t consistent in your efforts.”

The Mirror of Your Business

Sarah sat with Greg’s words for a few days. She realized he was right. Her business was a direct reflection of her actions and mindset. She would get excited about a new marketing campaign, push it hard for a few days, then move on to the next idea before fully seeing the first one through. She would make big decisions in moments of inspiration, but once the excitement wore off, she would falter and get distracted by something new.

Her inconsistent efforts had created an inconsistent business. Her sporadic actions led to sporadic results. It was time for a change.

The Power of Consistency

Sarah decided to commit to consistency. She focused on building solid, long-term strategies instead of jumping from one quick fix to another. She created a detailed action plan and stuck to it. No more abandoning campaigns halfway through. No more rushing into the next big thing without first measuring the success of the last.

She set aside time every day to work on her business—whether it was engaging with customers, updating her website, or planning new product lines. She learned that small, consistent actions lead to big results over time. It wasn’t about doing everything all at once or chasing after every new trend. It was about staying the course, even when it was hard.

Sarah also made sure to measure and track her results carefully. By being consistent in her efforts and monitoring her progress, she could adjust her strategy when needed, rather than abandoning it altogether.

The Results of Consistent Action

As Sarah continued to be consistent with her work, she began to notice a shift. Her business started to become more predictable. Sales were steadier, customers were more engaged, and her brand had more trust and credibility in the market. She wasn’t seeing overnight miracles, but she was seeing steady growth—a sign that her consistent actions were paying off.

Her business was becoming what it had always promised to be: sustainable and reliable. The ups and downs were smoothing out, and Sarah felt more in control than ever before.

The Moral of the Story

Sarah realized that she could no longer blame her business for being inconsistent. The truth was that her business reflected her own inconsistency. When she took responsibility for her actions, committed to consistency, and made deliberate, focused decisions, her business began to thrive.

If you want your business to be consistent, you have to be consistent first. The path to success is built on steady, determined actions, not quick fixes or sudden bursts of effort.

Moral: "Your business is inconsistent because you are."