Business By Hormozi #297: The Power of Investing in Yourself

The Wake-Up Call

Jessica had always been the type to give everything she had to others. She poured her time into supporting her friends, her family, and her colleagues. She believed that helping others would eventually come back to her in the form of good karma, a boost in her career, and perhaps even recognition. However, her business was barely growing. She was working tirelessly but seeing little return on her efforts.

One day, after a particularly exhausting meeting with a client who didn’t seem to appreciate her hard work, Jessica hit a breaking point. She asked herself: Why am I not getting the results I expect, even though I’m constantly giving my all?

Her close friend, Ethan, who was also an entrepreneur, saw her frustration. He sat down with her over coffee and said, “Jessica, you’re amazing at supporting others, but have you ever thought about supporting yourself the same way?”

Jessica looked confused. “What do you mean?” she asked.

Ethan smiled knowingly. “You can never expect someone else to invest in you more than you invest in yourself.”

The Turning Point

Ethan’s words stayed with Jessica. She had always been generous with her time and energy, but she’d never truly invested in her own growth. She had neglected her own education, her personal development, and the skills she needed to elevate her business. Her focus had always been on others, leaving little room for self-improvement.

That afternoon, Jessica made a commitment to herself: she would begin investing in herself just as she had invested in others. She started with small steps—taking online courses, attending networking events, and reading books that challenged her thinking. She began working on her confidence, refining her skills, and setting clearer goals.

It wasn’t an overnight change, but over time, Jessica started to see a shift. As she grew, so did her business. Clients noticed her increased confidence, and she was able to negotiate better deals. She found herself with more opportunities, more clients, and more success.

The Investment Pays Off

As Jessica’s personal investment paid off, she realized that she had been doing everything backwards. She had been waiting for others to recognize her value, but the truth was, she needed to recognize her own worth first. When she began putting in the effort to invest in herself—her skills, her mindset, and her goals—she unlocked a whole new level of success.

She started spending time on her personal growth, building habits that would push her toward her aspirations. Her business began thriving, but more importantly, her sense of fulfillment and purpose grew.

The more she invested in herself, the more others started investing in her. She found better partners, more customers, and new mentors who believed in her vision. She learned that the most important relationship in her life wasn’t with her clients, her friends, or her family—it was with herself.

The Importance of Self-Investment

Jessica’s transformation taught her an invaluable lesson: You can never expect someone else to invest in you more than you invest in yourself.

Without investing in her own growth, she was not ready to step into the bigger opportunities that came her way. But once she shifted her focus to building herself up, everything started falling into place.

As she reflected on her journey, she realized that every moment she spent on personal development, learning, and improving herself wasn’t just time spent on personal goals—it was an investment in her business, her future, and her legacy. When you invest in yourself, you’re not just building yourself up—you’re building the foundation for everything else you want to achieve.

The Moral of the Story

If you’re looking for success and support from others, remember this: the investment others make in you will always mirror the investment you make in yourself. You can’t expect to rise to new heights if you’re not willing to put in the work and resources to develop your own skills, knowledge, and mindset.

Moral: "You can never expect someone else to invest in you more than you invest in yourself."