Business By Hormozi #87: Sticking with Success

The Journey of Perseverance: A Story of Two Friends

Jake and Tom had been best friends since their college days. Their bond was forged in countless hours of late-night study sessions, brainstorming ideas, and supporting each other through the ups and downs of life. Both shared a dream of building something great — a business that would set them apart and help them achieve financial independence. But neither of them knew how much effort, time, and perseverance would be required to make their dream a reality.

Jake was the kind of person who believed that the key to success was hard work and persistence. Tom, however, often found himself discouraged by the constant mistakes and setbacks. He was impatient and frustrated by the slow pace of progress, always wanting to see quick results. Each month, he would re-evaluate his approach and often feel like he was starting from scratch again.

The Struggles and Mistakes

In the early days, Jake and Tom made countless mistakes — from poor financial decisions to misjudging their target audience. But Jake knew that every mistake was just a part of the process. He would learn from each one, improve, and keep pushing forward. On the other hand, Tom would often find himself feeling defeated, thinking that the mistakes meant he was failing. He would start over, trying a new approach each month, only to face the same obstacles.

Months went by, and their progress seemed uneven. Jake remained determined, learning from every setback and slowly moving closer to his goals. Tom, however, continued to feel like he was stuck in a cycle of restarting, never really making any significant headway.

One day, Tom turned to Jake and said, "I feel like I'm just going in circles. I keep trying new things, but nothing seems to work. Maybe I’m not cut out for this."

Jake smiled and replied, "The key to success isn’t about avoiding mistakes; it’s about sticking with it long enough to make all the mistakes you need to make. The more mistakes we make, the closer we get to figuring it out. If you keep quitting and starting from zero, you’ll never get there."

The Turning Point: Embracing the Mistakes

It wasn’t until Tom truly understood Jake’s perspective that things began to shift. He realized that the mistakes weren’t a sign of failure but a necessary part of the learning process. Instead of abandoning his efforts after each setback, Tom started embracing the mistakes and using them as stepping stones to improve. He no longer saw them as failures, but as valuable lessons that were leading him toward success.

With this new mindset, Tom began to see gradual improvement. The progress wasn’t immediate, but it was steady. By sticking with it and learning from each mistake, he was able to refine his approach and move closer to his goals.

The Moral: Sticking with Success

The lesson from Jake and Tom’s story is simple: “A lot of success comes down to sticking with something long enough to make the number of mistakes required to actually figure it out.” Success doesn’t happen overnight, and it doesn’t come without mistakes. The key is persistence — sticking with something long enough to learn from every failure and grow stronger along the way.

If you keep starting from zero every time you face a setback, you’ll never give yourself the chance to succeed. But if you embrace the process, including the mistakes, you’ll eventually figure it out. The road to success is paved with failures, but each mistake is just a step closer to reaching your goal.

Conclusion

Success is a journey, and it’s often a long and winding one. But as Jake and Tom’s story shows, the most important thing is to stick with it. Keep making mistakes, learning, and improving. The more you persist, the closer you get to figuring it out. And one day, when you look back, you’ll realize that every mistake was just a part of the beautiful process that led to your success.