
Business By Hormozi #90 : The Power of Consistency – Do What You Said You Would Do
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The Story of Jake and Ryan: The Importance of Consistency
Jake and Ryan had always been the best of friends, with one thing in common they were both passionate about their goals. Jake was a fitness enthusiast, working tirelessly to get in shape, while Ryan was focused on building his own business. Both of them had big dreams, but while they had similar aspirations, their approaches were vastly different.
Jake was determined to hit his fitness goals. He had a plan, and he followed it every day, even when it wasn’t easy. There were days when he didn’t feel like working out, when he was tired or didn’t have the energy to push through, but he showed up anyway. It wasn’t about motivation; it was about doing what he said he would do, no matter the circumstances.
Ryan, on the other hand, struggled with consistency. He would start working on his business with great enthusiasm, but as soon as things got difficult or inconvenient, he would give up or put it off. He would tell himself, “I’ll get to it tomorrow,” but tomorrow never seemed to come. He thought that success required some complex formula, but the truth was that he was missing the most basic one: do what you said you were going to do, even when it became inconvenient.
The Turning Point
One evening, Jake and Ryan were sitting together, talking about their progress. Jake shared how much he had achieved with his fitness routine, how much stronger he had become, and how much closer he was to his goals. He spoke with pride about the work he had put in, even on the days when it felt difficult.
Ryan, feeling frustrated, admitted that he hadn’t made much progress with his business. “I just don’t know what I’m doing wrong,” he said. “It feels like there’s a complex formula to success, and I just can’t figure it out.”
Jake smiled and replied, “Ryan, the formula is simpler than you think. It’s about doing what you said you were going to do, even when you don’t feel like it. When you make excuses, you lose momentum. But when you show up, even on the hard days, you’re one step closer to your goal.”
Ryan realized that Jake’s success wasn’t about having the perfect plan or feeling motivated every day. It was about commitment and consistency. It was about doing what he said he would do, even when it wasn’t convenient.
The Lesson: The Power of Consistency
Jake’s words stuck with Ryan, and he decided to take action. He stopped looking for excuses and started focusing on consistency. Every day, he did something — no matter how small to move his business forward. He stopped waiting for the “perfect” moment and instead committed to showing up, even on the tough days.
Slowly but surely, Ryan began to see progress. His business started to grow, and he found that the more consistent he became, the easier it was to push through the tough times. Success wasn’t about having a perfect plan or waiting for motivation to strike; it was about doing what you said you would do, no matter how inconvenient it became.
Conclusion:
Do What You Said You Would Do
The lesson from Jake and Ryan’s story is clear:
"Imagine how much further you’d be if you did things even when you didn’t feel like doing them. People think there’s some complex formula to winning - when the most basic one is: do what you said you were gonna do before it became inconvenient."
Success doesn’t require complex formulas or waiting for the perfect moment. It’s about consistency and commitment. When you do what you said you would do, even on the difficult days, you create momentum that carries you forward. Stop waiting for the ideal time and start showing up, even when it’s inconvenient. The results will speak for themselves.










