Exploring All Types of Facebook Ads: From Image to Collection Ads

Facebook remains a powerhouse in digital advertising, boasting over 3.07 billion monthly active users globally as of Q1 2025. With a diverse array of ad formats available, businesses can tailor their campaigns to meet specific marketing objectives.

In this guide, we'll delve into the top Facebook ad formats in 2025, highlighting their unique features and best-use scenarios.

Key Sections

1. Image Ads: The Classic Choice

2. Video Ads: Engaging and Dynamic

3. Carousel Ads: Showcase Multiple Products

4. Collection Ads: Seamless Shopping Experience

5. Slideshow Ads: Lightweight Video Alternative

Final Thoughts

1. Image Ads: The Classic Choice

Overview:Image ads are the most straightforward and widely used format on Facebook. They consist of a single, high-quality image accompanied by a brief caption and a call-to-action (CTA) button.

Best Use Cases:

• Promoting a single product or service

• Building brand awareness

• Driving traffic to a website or landing page

Specifications (as of 2025):

• File Types: JPG, PNG

• Aspect Ratios: 1:1 (square), 1.91:1 (landscape), 4:5 (portrait)

• Resolution: At least 1080 x 1080 pixels

• Text Recommendations:

  • Primary Text: 50–150 characters

  • Headline: Up to 40 characters

  • Link Description: Up to 30 characters

• Maximum File Size: 30MB

Tips for Success:

• Use high-resolution images that are relevant to your ad's message.

• Keep text minimal to ensure the image stands out.

• Include a clear and compelling CTA.

2. Video Ads: Engaging and Dynamic

Overview:Video ads allow you to showcase your product or service in action, providing a dynamic way to engage users. They can appear in feeds, stories, or as in-stream ads.

Best Use Cases:

• Demonstrating product features

• Sharing customer testimonials

• Announcing new products or services

Specifications (as of 2025):

• File Types: MP4, MOV, GIF

• Aspect Ratios: 1:1, 4:5, 9:16 (vertical for Stories)

• Resolution: At least 1080 x 1080 pixels

• Video Length: 1 second to 241 minutes

• Maximum File Size: 4GB

• Text Recommendations:

  • Primary Text: 50–150 characters

  • Headline: Up to 40 characters

  • Link Description: Up to 30 characters

Tips for Success:

• Capture attention within the first few seconds.

• Use captions, as many users watch videos without sound.

• Ensure the video is optimized for mobile viewing.

3. Carousel Ads: Showcase Multiple Products

Overview:Carousel ads allow you to display up to 10 images or videos within a single ad, each with its own link. Users can swipe through the carousel to view different products or features.

Best Use Cases:

• Displaying multiple products in a single ad

• Highlighting different features of a product

• Creating a step-by-step guide or tutorial

Specifications (as of 2025):

• File Types: JPG, PNG (images); MP4, MOV, GIF (videos)

• Aspect Ratios: 1:1 or 4:5

• Resolution: At least 1080 x 1080 pixels

• Text Recommendations:

  • Primary Text: 80 characters

  • Headline: 45 characters

  • Description: 18 characters

• Maximum File Size: 30MB (images), 4GB (videos) (

Tips for Success:

• Use high-quality images or videos for each carousel card.

• Maintain a consistent theme or story throughout the carousel.

• Ensure each card has a clear and compelling CTA.

4. Collection Ads: Seamless Shopping Experience

Overview:Collection ads provide a visually immersive experience by combining a cover image or video with multiple product images. They are designed to drive product discovery and sales directly within the Facebook app.

Best Use Cases:

• E-commerce businesses showcasing a range of products

• Seasonal promotions or sales events

• Highlighting new arrivals or bestsellers

Specifications (as of 2025):

• Cover Media: Image (JPG, PNG) or Video (MP4, MOV, GIF)

• Product Images: JPG, PNG

• Aspect Ratios: 1:1 for cover media and product images

• Resolution: At least 1080 x 1080 pixels

• Text Recommendations:

  • Primary Text: 125 characters

  • Headline: Up to 40 characters

• Maximum File Size: 30MB (images), 4GB (videos)

Tips for Success:

• Ensure product images are high-quality and consistent.

• Use a compelling cover image or video to draw users in.

• Link each product image to its corresponding product page for easy purchase.

5. Slideshow Ads: Lightweight Video Alternative

Overview:Slideshow ads are a lightweight alternative to video ads, using a series of still images to create a looping video-like experience. They are ideal for advertisers with limited video resources.

Best Use Cases:

• Showcasing multiple products or features

• Highlighting seasonal promotions

• Creating brand awareness campaigns

Specifications (as of 2025):

• File Types: JPG, PNG

• Aspect Ratios: 1:1, 4:5, 16:9

• Resolution: At least 1080 x 1080 pixels

• Text Recommendations:

  • Primary Text: 50–150 characters

  • Headline: Up to 40 characters

  • Link Description: Up to 30 characters

• Maximum File Size: 30MB

Tips for Success:

• Use high-quality images that are relevant to your ad's message.

• Keep the slideshow duration short to maintain user engagement.

• Include a clear and compelling CTA.

Final Thoughts

Selecting the right Facebook ad format is crucial to achieving your marketing objectives. By understanding the unique features and best-use scenarios of each format, you can create more effective and engaging campaigns. As Facebook continues to evolve, staying updated on the latest ad formats and best practices will ensure your business remains competitive in the digital advertising landscape.