
Business By Hormozi #106: The Best Things in Life Cost Time, Which Money Can Buy You
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The True Cost of the Best Things in Life
As an entrepreneur, John had always been taught that money was the key to success. In his mind, if he could just earn enough and scale his business, he could buy whatever he wanted, from luxury homes to the best vacations. Yet, there was always something missing. Despite having all the material possessions, he didn’t feel truly fulfilled.
One day, after reflecting on his life, he came across a simple truth:
"The best things in life cost time, which money can buy you."
This quote made him realize that the most precious things in life weren’t things at all—they were experiences, relationships, and memories. But these things weren’t just about having money; they required something more: time.
Time: The True Currency
While money can buy many things, time is the true currency that allows you to experience life fully. Here's how:
Time to spend with loved ones – No amount of money could buy you back lost moments with your family and friends. The best things, like deep connections, take time.
Time to relax and recharge – Money can buy you a vacation, but it’s the time you take to truly disconnect and unwind that makes the experience fulfilling.
Time to create memories – While a beautiful house or a new car can be bought, it’s the time spent experiencing new things and creating lasting memories that bring true joy.
Money can provide the freedom to choose how to spend your time, but it’s how you use that time that shapes the richness of your life.
The Danger of Chasing Money Without Time
John realized that in his pursuit of success, he had been chasing money, but not intentionally managing his time. While he had built a profitable business, he had neglected to spend meaningful time on the things that truly mattered. This imbalance led to a sense of emptiness despite his financial achievements.
Here’s why time management is just as important as money management:
Chasing wealth without purpose can lead to burnout and dissatisfaction.
Focusing too much on earning often leaves little room for the moments that truly bring happiness.
Time is irreplaceable – Unlike money, you can’t get time back once it’s spent.
How to Balance Time and Money
To create a life of balance and fulfillment, John had to find ways to buy more time—not by spending money on material things, but by using his money to free up time for what mattered most. Here’s how he did it:
Outsource and delegate – John started hiring help for tasks that were time-consuming but didn’t align with his personal values.
Invest in time-saving systems – By streamlining business operations, John was able to focus on quality time with his family and personal growth.
Prioritize meaningful experiences – He started using his free time for personal development, family activities, and traveling, instead of filling it with mindless distractions.
Conclusion
In life, the best things aren’t bought with money; they’re earned with time. The real value comes when you use your money to buy time for the things that matter most. Whether it’s time spent with loved ones, creating unforgettable memories, or finding inner peace, these are the things that money alone cannot provide.
Remember, money can buy you time, but how you spend that time will define the richness of your life.












