Business By Hormozi #108: Growth, Stagnation, and Decline: Pain Means You’re Alive
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The Reality of Pain in Business
As an entrepreneur, Sam was no stranger to pain. It came with the territory—the long hours, the setbacks, the uncertainty. But over time, he started to view pain differently. He had always heard the phrase, "no pain, no gain," but never truly understood it until he faced his own struggles head-on.
One day, after a particularly challenging week, he stumbled upon a truth that gave him a fresh perspective:
"Growth is painful. Stagnation is painful. Decline is painful. Your pain isn’t a problem. It means you’re alive."
This simple but powerful realization changed Sam’s approach to challenges. He understood that pain was not a signal of failure—it was a sign that he was moving forward, growing, and pushing boundaries.
Understanding Pain in Business
Pain is an inevitable part of entrepreneurship. But not all pain is the same, and understanding where your pain is coming from can make all the difference. Here’s a breakdown of the different types of pain in business:
Growth Pain – As your business expands, you face new challenges. The demands on your time, energy, and resources increase, and you have to learn and adapt quickly. This pain comes from pushing yourself beyond your limits and is a sign of progress.
Stagnation Pain – When you’re stuck in one place, not growing or improving, the pain comes from frustration. You know you’re capable of more, but something is holding you back. This pain is a wake-up call that something needs to change.
Decline Pain – The pain of decline is the most difficult to face. It’s when your business starts losing momentum, clients, or relevance. This pain often leads to questioning everything, but it’s also an opportunity to reflect, reset, and find a new path.
No matter where the pain is coming from, it’s important to recognize that it’s a sign that you’re alive and actively engaged in your journey.
Why Pain is Necessary for Growth
While no one likes to feel discomfort, pain is an essential part of the entrepreneurial journey. Here’s why:
It means you’re pushing boundaries – If you’re feeling pain, it’s often because you’re venturing outside your comfort zone. Growth only happens when you challenge yourself.
It reveals areas for improvement – Pain highlights weaknesses, gaps, and areas that need attention, giving you the opportunity to improve and strengthen your business.
It fosters resilience – Dealing with pain builds resilience, allowing you to face future challenges with greater strength and perseverance.
The pain of growth may feel uncomfortable, but it’s a clear indicator that you’re moving forward.
Turning Pain into Purpose
Instead of fearing pain, Sam began to see it as a tool for growth. Here’s how he shifted his mindset:
Embrace the discomfort – Instead of avoiding pain, Sam learned to accept it as part of the process. He viewed discomfort as an opportunity to grow, not as a setback.
Use pain to fuel progress – Sam started to use pain as a motivator to work harder, learn more, and make necessary changes in his business.
Find the lessons in pain – Every painful experience had a lesson to teach. Whether it was a mistake or a challenge, Sam focused on learning from it rather than dwelling on the discomfort.
By embracing pain, Sam was able to push through challenges and turn them into stepping stones toward success.
Conclusion
Pain is an unavoidable part of the entrepreneurial journey, whether it comes from growth, stagnation, or decline. However, pain isn’t a problem—it’s a sign that you’re alive and actively engaged in the process of growth.
Instead of fearing pain, embrace it as a necessary part of your journey. Learn from it, adapt, and keep moving forward. Your pain is a reminder that you’re progressing—because growth stagnation decline pain alive.
