Business By Hormozi #150: The Only People with Perfect Businesses Are People Who Haven’t Started Yet

Samantha had always dreamed of starting her own business. For years, she’d imagined what it would look like—an ideal operation, smoothly running with perfect systems, processes, and products. She had every detail planned out in her mind, from the branding to the customer service flow. Yet, despite the excitement, she couldn’t bring herself to start.

“I need everything to be perfect before I launch,” Samantha often told herself. “If it’s not perfect, it won’t work.”

Her friend, Marcus, had been running his own business for a few years. One day, they met for coffee, and Samantha shared her concerns about starting her venture.

“You know,” Marcus said, sipping his coffee, “the only people with perfect businesses are people who haven’t started yet.”

The Truth Behind Perfectionism

Samantha was taken aback. “What do you mean by that?”

Marcus smiled. “Think about it. When you’re just starting, you can imagine everything being perfect. You can build it in your head, tweak it, and plan it until it’s exactly how you want it. But the moment you start, you realize something important—perfection doesn’t exist. You’ll hit roadblocks, make mistakes, and constantly have to adjust. But that’s okay, because that's where the real growth happens.”

Samantha’s eyes widened. She had been so focused on making everything flawless before even stepping out that she never considered that imperfection was part of the process.

Taking the Leap

Samantha decided to take Marcus’s advice to heart. She launched her business with a clear vision, but she also understood that she had to embrace the imperfections along the way. The first few months weren’t easy. Her website had bugs, some of her marketing strategies didn’t work, and there were times when she felt like giving up.

But with every mistake, Samantha learned. With every roadblock, she adapted. She discovered that the key to success wasn’t perfection—it was progress. Over time, her business improved, and so did her confidence. She realized that the imperfections were just stepping stones that led her to better solutions, better strategies, and ultimately, a better business.

The Evolution of Your Business

By the end of her first year, Samantha’s business was nowhere near perfect, but it was thriving. She understood now that the pursuit of perfection could paralyze you. Businesses evolve as you grow and learn. The mistakes and failures along the way are what shape your journey.

Marcus had been right all along. The idea of a perfect business is a fantasy. The reality is that no business ever reaches perfection, but that doesn’t mean it can’t be successful. The process of building something, making mistakes, learning, and improving is what makes it all worthwhile.

Conclusion

If you’re waiting for the perfect moment to start your business, stop. The only people with perfect businesses are those who haven’t taken that first step yet. Don’t let the fear of imperfection stop you from pursuing your dream. Start now, embrace the journey, and watch your business evolve into something better than you ever imagined.