Business By Hormozi #181: Business Mastery Leads to Opportunity

Struggling to Start a Business

Ryan and Jake had been friends since childhood, both sharing big dreams of success. However, their approaches were completely different. Ryan was constantly searching for the perfect business idea, believing that the right opportunity would change his life. He spent years bouncing from one venture to another—e-commerce, real estate, freelancing—never sticking with anything long enough to see results. Every time he failed, he convinced himself that he just hadn’t found the right business yet. His lack of expertise made it difficult to compete, and each new idea ended in frustration.

Focusing on Mastery First

Jake, on the other hand, took a different path. Instead of jumping from idea to idea, he focused on business mastery by learning a single skill in-depth. He chose digital marketing, something he had a small interest in, and dedicated himself to improving. The first few months were tough—he made mistakes, struggled to land clients, and sometimes questioned if he had chosen the right field. But instead of quitting, he kept refining his skills, learning from experts, and practicing daily. Over time, his expertise became undeniable.

Opportunities Come to Those Who Are Skilled

As Jake’s skills grew, so did his opportunities. Companies started noticing his work, and soon, he had clients reaching out to him. What started as a simple skill turned into a thriving business. He no longer had to chase ideas or guess which business to start—his expertise naturally led him to the right opportunities. Meanwhile, Ryan was still lost, hopping from one idea to another, wondering why nothing ever worked. The difference was clear: Jake had invested time into business mastery, while Ryan had been searching for shortcuts.

The Secret to Finding the Right Business

One day, Ryan asked Jake, “How did you know digital marketing was the right business for you?” Jake smiled and replied, “I didn’t. I just focused on getting really good at something. The business followed. You don’t find the right business—you create it by becoming valuable.” That conversation changed Ryan’s perspective. Instead of chasing random business ideas, he decided to follow Jake’s path and focus on developing a high-demand skill.

Conclusion

Most people can’t figure out what business to start because they aren’t good at anything. Instead of wasting years searching for the "perfect idea," the key is to focus on business mastery first. When you become highly skilled, the right opportunities will naturally come your way. Success isn’t about guessing the best business—it’s about building the expertise that makes any business thrive.