Business By Hormozi #183: Content Quality Over Excuses

Blaming the Algorithm

Emma and Jack were both content creators striving to build an audience online. At first, they were equally motivated, posting regularly and hoping for growth. However, after a few months, Emma noticed her engagement dropping. Frustrated, she blamed the algorithm. “I must have been shadow banned,” she told Jack. “There’s no other reason why my content isn’t performing well.”

Jack, on the other hand, took a different approach. Instead of assuming external factors were at fault, he asked himself a hard question—was his content actually good enough? He analyzed his posts, studied what worked, and experimented with new formats. Rather than blaming the algorithm, he focused on content quality and making every piece of content valuable to his audience.

Success Comes From Refinement, Not Complaints

While Emma kept complaining about the algorithm, Jack kept improving. He invested time in learning storytelling, engaging visuals, and audience psychology. He tested different hooks, tweaked his captions, and paid close attention to what resonated with his viewers. His engagement started increasing, not because the algorithm magically favored him, but because his content quality improved.

Meanwhile, Emma continued posting the same way, expecting different results. She didn’t adapt, and her audience lost interest. She spent more time searching for reasons why the platform was against her than working on making her content better.

Your Audience Decides Your Reach

One day, Jack and Emma met to discuss their content strategies. Emma ranted about how social media platforms were unfair, but Jack simply asked, “Do you think your content is as good as the people who are growing?”

Emma paused. She had never really considered that her content might not be engaging enough. She had assumed success was about luck and algorithms, but Jack’s question made her rethink everything.

Conclusion

Before assuming the algorithm changed or that you got shadow banned, consider the more likely alternative—your content quality might not be good enough yet. Instead of looking for excuses, focus on improvement. The best content will always find an audience. If something isn’t working, don’t blame external factors—adapt, refine, and make your content better.