Business By Hormozi #250: Building a Business You Love – Creating a Cycle of Love and Success

Why Building a Business Starts with People

When it comes to building a business, most people focus on profits, products, and marketing strategies. But the secret to lasting success lies in something more fundamental: people. You just wanna build a business where you love your employees, your employees love your customers, and your customers love your products. This cycle of mutual respect, care, and passion creates a foundation that will carry your business forward, no matter what challenges come your way.

This is the story of Jason and Sarah, two business owners who focused on people first and built businesses that thrived because of it.

Jason’s Journey to Building a Business with Heart

Jason started his tech company with the typical hustle mentality: grow fast, scale quickly, and make as much money as possible. He focused on hitting revenue targets and expanding the team. But as time went on, he realized that something was missing—there was no real connection between him, his employees, and his customers.

His employees felt disconnected, working long hours without feeling appreciated. His customers were satisfied, but not loyal. They bought his products, but they didn’t feel passionate about them. Jason knew he needed to change something, but he wasn’t sure what.

One day, Jason attended a leadership seminar where the speaker talked about the importance of building relationships with employees, customers, and the community. The speaker’s words hit home: “A business isn’t just about transactions—it’s about creating a culture of love and respect.”

Jason decided to put people at the core of his business strategy. He focused on creating a company culture where employees felt valued and supported. He invested time in getting to know his customers, not just as clients, but as people who shared his passion for innovation.

Sarah’s Approach to Building a Business with Care

Sarah had a different approach. She had always believed that business should be about relationships—between the founder, the team, and the customers. From the start, she made sure her company’s mission was clear: to create products that not only served a purpose but also resonated deeply with the people who used them.

Sarah’s employees were empowered to contribute ideas and were encouraged to bring their whole selves to work. She made sure to listen to their feedback and took care to create an environment where they felt heard and appreciated.

Her customers, in turn, noticed the difference. They didn’t just buy her products—they became ambassadors for the brand. They shared stories of how Sarah’s products had improved their lives, creating a loyal customer base that spread the word.

The Power of Building a Business with Love

Jason’s turnaround and Sarah’s early success proved one powerful truth: when you focus on building a business where everyone—employees, customers, and owners—feels appreciated and valued, the results speak for themselves.

When employees love the company they work for, they are motivated, creative, and go above and beyond. When customers love the product, they become lifelong supporters and even advocates for your brand. And when business owners genuinely care about everyone involved, the business thrives in ways that go beyond profit.

Conclusion

Building a business isn’t just about the numbers—it’s about people. When you focus on fostering love, respect, and appreciation, everything else will follow. Building a business where you love your employees, your employees love your customers, and your customers love your products creates a self-sustaining cycle that leads to long-term success.

Moral: "You just wanna build a business where you love your employees, your employees love your customers, and your customers love your products."