Business By Hormozi #257: Do More, Do Different – How to Navigate the Easy and Hard Moments in Entrepreneurship

Embracing the Philosophy of Do More, Do Different

In the world of entrepreneurship, there will be moments when things seem to flow effortlessly, and other times when every step feels like an uphill battle. The key to success is knowing when to push forward and when to adapt. "When it’s easy, do more. When it’s hard, do different." This mindset helps entrepreneurs adapt to both the highs and the lows, and it’s a principle that can guide you through any business challenge.

This is the story of Ben and Maya, two entrepreneurs who faced both easy and hard times but learned to approach them with the right mindset.

Ben’s Easy Ride

Ben started his online business a few years ago, and for the first few months, everything seemed to fall into place. His product was well-received, his marketing campaigns were successful, and the sales numbers kept climbing. It was the “easy” phase of entrepreneurship—everything was running smoothly, and the momentum was strong.

Instead of relaxing and letting the success lull him into complacency, Ben remembered the phrase "When it’s easy, do more." He pushed harder, expanding his product offerings and investing more in advertising. The more effort he put in, the more successful his business became. By focusing on growth during the easy times, Ben was able to capitalize on the momentum and further establish his brand in the market.

Maya’s Struggles

Maya, on the other hand, had a more challenging start to her business. From day one, she faced roadblocks. Her product didn’t initially attract the audience she hoped for, and her marketing efforts didn’t yield the results she expected. She quickly found herself overwhelmed and questioning whether she should continue.

However, instead of getting stuck in frustration, Maya embraced the other side of the equation: "When it’s hard, do different." Instead of sticking to her original approach, she decided to pivot. She reevaluated her target market and explored different methods of reaching potential customers. She adjusted her product design, improved her online presence, and changed her marketing strategy to align better with her audience’s needs.

Though it wasn’t easy, Maya’s willingness to adapt and do things differently helped her overcome the initial struggles and start seeing success.

The Power of Adaptation: Do More, Do Different

Both Ben and Maya learned that success in entrepreneurship requires flexibility. Doing more when things are easy allows you to maximize your progress and build a solid foundation. On the other hand, doing different when things are hard is crucial for overcoming obstacles and finding new solutions.

Entrepreneurs must recognize that their journey will not always be linear. Some periods will be marked by rapid growth and success, while others will feel like hard work with little to show for it. But the key is knowing how to react to both situations.

Ben’s story shows how to leverage the “easy” times to do more and accelerate growth. Maya’s story is a reminder that when things get tough, changing your approach and doing something different can often be the key to overcoming obstacles.

Conclusion

In the entrepreneurial journey, the secret to success lies in knowing when to push harder and when to pivot. When things are easy, don’t settle—do more. But when things get hard, don’t get stuck—do different. By embracing this mindset, you’ll be better equipped to handle both the highs and the lows of building your business.

Moral: "When it’s easy, do more. When it’s hard, do different."