Business By Hormozi #272: Big Things Take Time – Why Rushing Slows You Down
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The Illusion of Speed in Achieving Big Things
"The reason it’s taking so long is because you’re in a rush.Big things don’t happen on small timelines."
We live in a world obsessed with speed—fast results, quick wins, and overnight success. The pressure to "make it" as fast as possible has convinced many that if something takes too long, they're failing. But what if the very act of rushing is the reason success is taking so long?
This is the story of Daniel, a young entrepreneur who learned the hard way that big things don’t happen overnight.
The Race Against Time
Daniel was 24 when he started his first business. He had fire in his heart, an idea he believed in, and one goal: make it big—fast.
He looked at success stories of billionaires and convinced himself that if he wasn’t making six figures in six months, he was doing something wrong. He poured all his energy into making things move faster—cutting corners, making impulsive decisions, and chasing every shortcut he could find.
At first, it seemed to work. His startup gained traction, customers rolled in, and his confidence soared.
But cracks started forming.
He hired people too quickly, without checking if they were the right fit.
His marketing strategy was rushed, leading to inconsistent branding.
He overpromised to clients, thinking he could "figure it out later."
And then—everything collapsed.
The Cost of Rushing
In less than a year, Daniel's business went from rapid growth to total burnout. His employees left, customers lost trust, and his cash flow dried up.
He sat in his empty office, staring at the walls, wondering: Why did this happen?
Then it hit him.
The reason it fell apart so fast wasn’t that he didn’t work hard enough. It was because he was too impatient.
He expected big things to happen on a small timeline. And in doing so, he built something fragile instead of something strong.
Why Big Things Take Time
Daniel’s story isn’t unique. It happens to countless entrepreneurs, athletes, artists, and professionals who try to rush their way to the top.
But the truth is, big things don’t happen fast because:
Mastery Requires Time – The most successful people spent years honing their craft before they became “overnight” successes.
Building a Strong Foundation is Crucial – A business, career, or relationship built on quick wins and shortcuts will crumble under pressure.
Mistakes Happen When You Rush – The faster you try to go, the more you overlook, and those small mistakes compound into big problems.
Patience Separates Winners from Quitters – Those who stick it out for the long run are the ones who succeed, while impatient people burn out and give up.
The Shift: From Impatience to Long-Term Vision
Daniel didn’t quit after his first failure. But he did change his approach.
Instead of chasing speed, he focused on sustainability.
Instead of hiring fast, he hired smart.
Instead of promising the world, he delivered steadily.
It took him three years to rebuild. But when he did, his second business was stronger, more stable, and more successful than his first ever was.
This time, he wasn’t in a rush.
And because of that, success came faster than he ever imagined.
Conclusion
"Big things don’t happen on small timelines."
If you feel like success is taking too long, ask yourself—are you moving too slow? Or are you just expecting big things to happen too fast?
Because when you stop rushing, you start building.
And when you start building, big things happen.
Moral: "Success isn’t slow—it just takes the time it needs."
