Business By Hormozi #273: Overcoming Business Worry – Betting on Yourself

The Silent Weight of Business Worry

"One of the hardest parts about business is the worry that all the work, money, and time you’re investing right now, and have invested, will amount to nothing.And—you just gotta deal with it, get back to work, and try and prove it wasn’t."

Starting a business is like stepping into the unknown. There’s no guaranteed paycheck, no safety net, and no certainty that your effort will pay off. This is the silent battle every entrepreneur fights—the fear that everything they’re doing might not work.

But what separates those who make it from those who don’t? How they handle the worry.

Here’s the story of Alex, a founder who faced crippling business worry but found a way to push through.

The Cost of Uncertainty

Alex had spent two years building his startup. He poured his savings into it, worked 16-hour days, and sacrificed time with friends and family. But despite his effort, things weren’t moving fast enough.

Sales were slow. Investors weren’t interested. And every time he looked at his dwindling bank balance, a voice in his head whispered:

"What if this never works?"

The fear became overwhelming. At night, he’d stare at the ceiling, replaying every decision he made, wondering if he had wasted his time.

But then, something changed.

The Turning Point

One day, while venting to a mentor, he asked:

"How do you deal with the fear that this might all be for nothing?"

The mentor smiled and said:

"You don’t. You just get back to work and prove that it wasn’t."

That was the moment Alex realized something powerful—worrying about failure doesn’t change the outcome. Action does.

How to Handle Business Worry

Alex stopped obsessing over what might happen and started focusing on what he could control. Here’s what helped him:

1. Accept the Fear, but Don’t Let It Stop You

Fear is normal. Every entrepreneur faces it. The trick is to acknowledge it but keep moving forward anyway.

2. Measure Progress, Not Just Success

Instead of stressing over big wins, Alex started tracking small improvements—better customer feedback, a slightly higher conversion rate, or one more sale than last week.

3. Bet on Yourself, Even When No One Else Does

Nobody else can guarantee your success. Your job is to keep showing up, refining, and proving yourself right.

4. Remember: The Only True Failure Is Quitting

The only way to truly fail is to walk away. Every setback is just part of the process.

The Breakthrough

With this mindset shift, Alex doubled down. He fine-tuned his product, focused on better marketing, and stayed committed—even when doubt crept in.

Six months later, his startup landed its first big client. A year later, he was profitable.

He still faced challenges, but he never let business worry control him again.

Conclusion

"One of the hardest parts about business is the worry that all the work, money, and time you’re investing will amount to nothing. And—you just gotta deal with it, get back to work, and try and prove it wasn’t."

If you’re doubting yourself, remember:

• Everyone feels this way.

• The fear never goes away—but neither should you.

• You prove your business will work by working on it.

So keep going. Because the only way to lose is to quit.

Moral: "Success belongs to those who refuse to stop."