Business By Hormozi #298: The Power of an Amazing Product: Why the Give to Ask Ratio Doesn’t Matter

The Initial Struggle

When Ethan first started his business, he was obsessed with the "give to ask ratio." He constantly read books and articles that emphasized how to build relationships with customers, always thinking about how much value he needed to offer before making a sale. He kept asking himself, How much should I give before I ask for something in return?

His head was filled with strategies on building trust, adding value, and growing a community. But despite all the effort he put into giving—writing blogs, offering free advice, sharing resources—his business wasn’t growing as he had hoped. He found himself constantly asking, Is this enough? Have I given enough for people to trust me?

But then, everything changed when he created his new product—a revolutionary, game-changing tool for small business owners.

The Shift

As soon as Ethan launched this new product, something unexpected happened. His audience didn’t question the value. They didn’t need to hear about the give to ask ratio. Why? Because the product was exceptional.

It was exactly what they needed, and it solved their problems in a way that no other product could. The response was overwhelming. Instead of constantly worrying about how much to give before asking, Ethan found that people were asking him for more—more products, more features, more content.

The “give to ask ratio” no longer mattered. The product did all the talking.

The Importance of Product Quality

Ethan’s story is a perfect example of how the give to ask ratio becomes irrelevant when the product is amazing. If your product is truly exceptional, people will be more than willing to support you. They’ll give you their time, their money, and their trust without thinking twice.

This was a huge turning point for Ethan. He realized that, in the end, it’s not about the ratio of how much you give versus how much you ask—it’s about creating something that people genuinely want. When you offer a product that delivers real value and solves a real problem, your audience will gladly give back. The more amazing the product, the more giving you can do without worrying about the ask.

The New Mindset

Ethan shifted his focus entirely. He stopped obsessing over his give to ask ratio and started concentrating on improving his product. He asked himself every day, How can I make this product even better? He sought feedback, tested new ideas, and listened to his customers. His goal was no longer to balance how much he gave with how much he asked for—it was simply to create a product that people couldn’t resist.

As his product improved, so did his business. His customer base grew exponentially, and with it came more opportunities. People weren’t just buying; they were recommending his product to others. They felt compelled to spread the word because the product itself made their lives easier.

The Moral of the Story

The takeaway from Ethan’s experience is clear: The give to ask ratio doesn’t matter if your product is amazing.

If your product is what people need, what they desire, and what they can’t find elsewhere, the "giving" becomes automatic. People will not only buy from you—they’ll want to support your business, refer you to others, and stay loyal for the long run.

You don’t need to worry about how much you give versus how much you ask. Just focus on creating something truly valuable, and the rest will follow.

Moral: "The give to ask ratio doesn’t matter if the product is amazing. Then it’s all giving."