Business By Hormozi #129: Selling What People Don’t Cancel

Early in his career, Mike was focused on one thing: preventing cancellations. Whether it was subscriptions, services, or products, his main goal was to ensure that people stayed committed. He spent endless hours trying to develop strategies, offering discounts, improving customer service, and doing everything he could to retain customers.

But no matter how hard he tried, cancellations were always around the corner. He’d secure a customer, only to have them leave a few months later. It became a frustrating cycle.

The Constant Battle

Mike would often tell his peers, “The secret to success is to stop people from cancelling.” His focus was on overcoming objections, offering the right incentives, and ensuring his customers were always satisfied.

But something wasn’t adding up. The harder he worked to prevent cancellations, the more energy it drained from him. It felt like a never-ending battle.

A Game-Changing Realization

One day, after yet another customer cancellation, Mike realized something crucial—what if he didn’t focus so much on keeping people from leaving? What if he focused on selling something that people wouldn’t want to cancel in the first place?

Instead of trying to convince people to stay, Mike decided to change his strategy. He started selling products and services that people were already excited about, things they loved, and had a natural desire to keep. His new mantra became: “Sell stuff people don’t cancel.”

Selling What’s Already Desired

The results were immediate. By focusing on selling products people already wanted and couldn’t imagine giving up, Mike eliminated the need to constantly fight cancellations. He shifted from forcing people to stay to providing them with something they couldn’t live without.

Customers started sticking around—nBusiness By Hormozi #129: Selling What People Don’t Cancelot because they were pressured into it, but because they genuinely valued what Mike was offering. His business grew, and cancellations became a rare occurrence.

Conclusion

The lesson Mike learned was simple but powerful: Stop trying to prevent cancellations and start selling products people are excited to keep. When you create something irresistible, your customers will stick around without needing constant attention. Selling what people don’t cancel is the key to building long-term success.