Business By Hormozi #109: The Best Things in Life Are Free, Which Means They Cost Time, Which Money Can Buy

The True Cost of the Best Things

Sophia had always believed that the best things in life were free. She treasured moments with her family, the joy of helping others, and the simple pleasures of nature. But as an entrepreneur, she often found herself stuck in the trap of thinking that material wealth would provide everything she needed to feel fulfilled.

One day, while reflecting on her life, she came across a thought-provoking idea:

"The best things in life are free. Which means they cost time. Which money can buy."

This quote made her realize that while money couldn’t buy happiness or true love, it could buy the freedom to spend time doing the things that mattered most.

What Does It Mean That The Best Things Cost Time?

Sophia understood that while the best things in life—relationships, health, experiences—are invaluable, they require time to enjoy. But that doesn’t mean money is irrelevant. Here’s how time and money are intertwined:

• Time with loved ones – The best moments in life are those spent with family and friends, but in order to spend quality time with them, you may need to free up your schedule. Money can buy you the resources and freedom to do that.

• Time to relax and rejuvenate – True rest and relaxation are priceless, but without the financial means to take time off, it’s difficult to enjoy those moments of peace.

• Time for experiences – Whether it's traveling, learning a new skill, or simply enjoying nature, all of these experiences require time—and the financial means to carve out time from the daily grind.

In essence, while the best things are “free,” they require your most valuable resource: time. And money can be used to buy that precious time.

The Role of Money in Gaining Time

While you can’t buy time directly, money gives you the ability to gain more time. Here's how:

• Outsource tasks – By hiring help for tasks that take up your time but don’t align with your priorities, you can free up your schedule for more meaningful pursuits.

• Invest in automation – Systems and tools can save you time, allowing you to focus on what truly matters.

• Financial freedom – With enough financial success, you can buy the luxury of taking time off to enjoy life’s best moments without the pressure of financial stress.

Sophia began to see that while time is the ultimate resource, money can help create the conditions necessary to make the most of it.

How to Use Money to Buy Time for the Best Things

The key isn’t in accumulating wealth for the sake of wealth—it’s in using money as a tool to optimize time. Here’s how Sophia made it work:

• Invest in experiences, not just possessions – She shifted her focus from material things to experiences that brought true joy.

• Delegate and automate – Sophia hired help for the mundane tasks that drained her time, allowing her to focus on spending time with her loved ones and growing her business.

• Make time for self-care – With the financial means to invest in her health, she began prioritizing time for exercise, relaxation, and mental well-being.

Sophia found that by buying time, she could spend it on the things that truly brought her fulfillment.

Conclusion

The best things in life may be free, but they still require time. And while money can’t buy the intangible moments that bring happiness, it can buy the freedom to spend time on what matters most. Whether it's relationships, personal growth, or experiences, the real value comes in how you choose to spend your time.

So remember, money may not buy happiness, but it can certainly buy you the time to create a life filled with joy, love, and meaningful experiences.