Business By Hormozi #133: Build a Bigger Brand with Experience

Liam had always been passionate about marketing and branding. He spent years studying the ins and outs of brand building, from social media to content creation. However, despite his knowledge, something wasn’t clicking. He was constantly churning out content, yet he wasn’t seeing the results he hoped for. Every new post felt like a small step in the right direction, but nothing seemed to be moving the needle.

One day, Liam had a conversation with a fellow entrepreneur, Sarah, who had been in the industry for decades. Sarah had seen the ups and downs of the business world, and she was a seasoned pro when it came to building a brand. During their talk, Sarah shared a valuable insight that stuck with Liam:

“You’ll build a bigger brand making content for 6 months off a decade of experience than you will off a decade of content with only 6 months of experience.”

The Shift in Perspective

Liam was taken aback by Sarah’s words. He had always thought that consistency and content quantity were the keys to success. But now, he began to realize that experience and depth of knowledge were just as important. The more experienced you are, the more meaningful your content becomes. Instead of relying on endless content creation, you could make fewer, more impactful posts that resonated deeply with your audience.

Quality Over Quantity

With this new perspective, Liam shifted his approach. Instead of pumping out content endlessly, he took time to reflect on his decade of experience and how it could inform his brand messaging. He used his years of knowledge to craft content that was authentic, valuable, and relevant to his audience.

Liam learned that when you draw from years of experience, the value you provide is far greater than content created from a place of inexperience. It’s not just about posting for the sake of posting—it’s about creating with purpose, drawing from a rich background that resonates with your audience.

The Power of Expertise

Over the next few months, Liam noticed a significant shift in how his brand was perceived. His content became more impactful, and his audience started to engage on a deeper level. They appreciated the insights, the wisdom, and the authenticity that came from someone who had been through the ups and downs of the industry. His brand began to grow faster than ever, not because he was posting more, but because he was sharing more meaningful experiences.

Conclusion

Building a brand isn’t just about how much content you create—it’s about how much experience you can bring to the table. Sometimes, a few months of carefully crafted content based on years of knowledge will outshine years of content created with limited experience. Use your experience wisely, and let it shape the content you produce. When you focus on quality over quantity, your brand will grow faster, stronger, and more authentically.