Business By Hormozi #151: If You Have to Tell People It Was a Flex, It Wasn’t a Good Flex

The Silent Power of Real Success

Jake had just landed his biggest deal yet. It was the kind of contract that could change the trajectory of his business. He felt on top of the world and couldn’t wait to share the news.

He pulled out his phone, opened social media, and typed:

"Just closed a six-figure deal. No big deal. 💰 #Winning"

He hit post and waited for the likes and comments to roll in. But the reaction wasn’t what he expected. A few obligatory “Congrats!” comments, some fire emojis, and that was it. The excitement faded quickly.

Later that evening, he met up with his mentor, Lisa, for dinner. As they talked, Jake couldn’t help but bring up his accomplishment.

“I closed my biggest deal today,” he said, leaning back with a grin.

Lisa smiled. “That’s amazing! What’s the next step?”

Jake hesitated. He had expected a bigger reaction. “Well, I just wanted to share, you know… It’s kind of a flex.”

Lisa chuckled and shook her head. “If you have to tell people it was a flex, it wasn’t a good flex.”

Real Flexes Speak for Themselves

Jake frowned. “What do you mean?”

Lisa took a sip of her drink. “The people who are really winning don’t need to convince anyone. The results speak for themselves. The most successful people aren’t posting about how successful they are—they’re too busy being successful. The ones doing the loudest bragging usually have the least to show for it.”

That hit Jake hard. He thought about the ultra-successful people he admired. They never had to tell the world they were winning. People just knew.

Let Success Do the Talking

Over the next few months, Jake shifted his focus. Instead of broadcasting every win, he started stacking them. He built better systems, closed more deals, and focused on delivering value instead of chasing validation.

The funny thing? As he leveled up, people started noticing. Not because he told them—but because his work spoke for itself. Clients recommended him. Competitors took notice. His business grew without him ever needing to scream about it.

One day, an industry leader reached out and said, “Hey, I’ve been watching your work. Let’s talk.”

That was the moment Jake truly understood. The best flexes aren’t announced. They’re undeniable.

Final Thought

Real success doesn’t need a caption. The next time you feel the urge to prove yourself, ask: Am I doing this for me, or for validation? If your work is solid, the world will notice without you having to say a word.