Business By Hormozi #299: The Power of Sticking With the Plan When Things Get Tough

The Beginning of the Journey

Emily had always been a dreamer. She had a vision for her online store: to sell high-quality, handmade jewelry that would make people feel special. She started with passion, a clear plan, and the belief that success was just around the corner. She had everything set up—her website, her social media, her first collection of jewelry. But what she didn’t know was that the road ahead wouldn’t be as smooth as she’d hoped.

Soon enough, the challenges started piling up. The marketing didn’t yield the expected results. The traffic to her website was lower than she thought it would be. She found herself stressed and questioning whether she should pivot her strategy or try something new.

It was at this point Emily heard the quote that would change her perspective forever: “A lot of making a plan work comes down to sticking with the plan you originally started with without thinking things have changed when all they did was get hard.”

The Struggle

At first, Emily struggled with this advice. Her mind kept racing with ideas to change course—new products, a new marketing strategy, a whole new direction. But when she took a moment to reflect, she realized that the only thing that had changed was how hard things had become.

Emily was tempted to change her plan because it wasn’t yielding immediate results. She thought about abandoning her original approach. But as she looked back, she realized that success didn’t come from changing her plan every time it got difficult. Instead, it came from sticking with the plan and pushing through the hard times.

The Shift in Mindset

Instead of constantly thinking about changing her strategy, Emily made the decision to keep pushing forward with the plan she had originally set out with. She stuck to her marketing approach, adjusted her social media content, and refined her products. She trusted that her initial plan had value and that the difficulties she faced were just part of the journey to success.

This mindset shift was a game-changer. Emily realized that success wasn’t about making constant changes, but about being persistent and committed to the path she had chosen. The more she stuck with her plan, the more she began to see the results. Her website traffic slowly started to increase, her social media engagement improved, and, most importantly, her belief in the process grew stronger.

The Power of Persistence

As the months went by, Emily's commitment to sticking with the plan paid off. She learned that challenges were not signs to abandon her efforts but signals to dig deeper and stay the course. She had initially underestimated the power of persistence in business, but now she saw how vital it was.

Emily's success story isn’t unique. Many entrepreneurs face moments where they feel like changing their plans because things get tough. But in most cases, the key to success is sticking with the plan, even when the road gets difficult.

The Moral of the Story

The real lesson in Emily's journey is simple: When things get hard, don't think that things have changed—just remember that you need to keep going.

Success in business is not a straight line, but a series of hurdles. The true challenge lies in sticking with your plan, especially when the going gets tough. It’s about maintaining your commitment to the course you set, even when the results aren’t immediate. The more persistent you are, the closer you get to your goals.

Moral: "A lot of making a plan work comes down to sticking with the plan you originally started with without thinking things have changed when all they did was get hard."