Business By Hormozi #152: Diminishing Returns Are Still Returns
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Why Small Gains Still Matter
Mark had been hitting the gym religiously for the past six months. At first, the progress was insane—every week, he lifted heavier, looked stronger, and felt unstoppable. But then, something changed.
The gains slowed down. His strength plateaued. The excitement of rapid progress turned into a grind.
Frustrated, he vented to his friend Alex, a seasoned entrepreneur. “Man, I feel like I’m putting in all this effort, but I’m barely seeing results anymore. It’s like I’ve hit a wall.”
Alex smirked. “Welcome to business, my friend.”
The Illusion of Fast Progress
“In the beginning,” Alex continued, “everything moves fast. You go from zero to something, and it feels like magic. But over time, growth slows. The returns get smaller.”
Mark nodded. “Yeah, and that’s exactly why it feels pointless.”
Alex leaned in. “Diminishing returns are still returns. Just because your progress slows doesn’t mean it’s not happening. The difference between the people who make it and the people who quit is that the successful ones keep pushing—even when the progress is microscopic.”
The Business Parallel
Mark thought about his gym progress, but then it clicked—this applied to business too.
The first $10K is life-changing.
The next $100K feels amazing.
But the jump from $900K to $1M? Barely noticeable.
Yet, the people who cross that million-dollar mark aren’t the ones who quit when things slow down. They’re the ones who kept going, stacking small wins even when they didn’t feel huge.
Stacking Small Wins = Big Wins
A 1% improvement might not feel exciting today. But a 1% improvement every day? That compounds into something massive.
The best in any field—fitness, business, investing—aren’t chasing the next big dopamine hit. They understand that even the smallest returns are still pushing them forward.
Final Thought
If you’re feeling stuck, plateaued, or like your progress has slowed, remember: Diminishing returns are still returns. Keep stacking them, and one day, you’ll look back and realize they made all the difference.
